What Is FBM on Amazon? And Why Fulfilled-by-Merchant Sellers Lose Thousands in Fees They Never See
Fulfilled by Merchant (FBM) explained: the Amazon fees you actually pay, how it compares to FBA, and where merchant-fulfilled revenue quietly leaks.

Greg Mullen leads sales and partnerships at Valence Intelligence, working with retail and marketplace brands to reclaim revenue lost to shortages, chargebacks, and fee errors. He writes about marketplace recovery, the partner ecosystem across Amazon, Walmart, and Target+, and the operational habits that keep finance teams ahead of deduction leakage.

Fulfilled by Merchant (FBM) explained: the Amazon fees you actually pay, how it compares to FBA, and where merchant-fulfilled revenue quietly leaks.

AI deductions management, explained: how Valence's agents code, validate, and dispute retail deductions, where rules keep it auditable, and who it fits.

Order to cash automation closes the gap between invoice and cash. See where retail brands lose 2–5% of revenue in the O2C cycle, and how to recover it.
See exactly where deductions, chargebacks, and marketplace fees are draining revenue, and how much Valence can recover.